What Drives Your Tool Buying Decisions?
Brand vs. Budget:
Ads for tools are all about brand. But in the real world, building professionals usually refer to their tools by color, not by brand name, according to a Pro Tool Reviews blog post by Rob Foster, who works in building materials marketing. For example DeWalt is ‘yellow,’ Bosch is ‘blue,’ and Rigid is ‘orange.’ If the pros do feel brand loyalty, the use of a color scheme doesn’t really show it.
You do, however, find some loyalties based on application. Most pros will tell you Hitachi is their go-to nailer, Bosch is their router of choice and Stanely their tape measure of choice. But even these types of loyalties took a hit when the economy tanked in 2008. Finding the right tool at the best price became the new norm, and tools that were once considered the arena of DIY-ers gained tremendous traction on jobsites everywhere. It seems that brand loyalty had taken a back seat to budget. In fact, according to Foster, many manufacturers retooled professional-grade tools to accommodate this new market driver.
This raises the question of how budget figures into tool buying decisions beyond brand.
New vs. “used”
We don’t mean any old used tool that you’d buy at a garage sale or off of Craigslist. We’re talking about reconditioned tools that have been fully restored by the manufacturer or by an authorized reconditioning center. These have to pass the same safety and performance tests as brand-new tools and come with a manufacturer’s warranty.
About the only difference between them and brand-new is appearance. Reconditioned tools typically have cosmetic flaws, but as any tool user knows, so will brand-new tools after time on the job. The most important difference, however, is the price tag. Buying reconditioned can cut the cost of a tool by 25 to 75 percent compared with buying new.
What side do you come down on?
What do you think about reconditioned tools? What’s important to you when you’re shopping for tools?
We would love to hear from you. Please post your comments below or on our social media sites. For the best deals on new AND factory reconditioned tools, shop our Big Sky Tool website today! In the metro Atlanta area? Be sure to stop by our retail location in Norcross!